How I can help

Product vision & strategy 

I can help companies define and execute B2B product strategy. I've launched 5 standalone products from scratch, as a founder and product manager, driving > £2m ARR. I have created and executed strategy at the board-level, at econscia, and launched products in new markets and as secondary revenue lines, at BlueOptima and Piclo.  


User insight & continuous discovery processes

I can help product teams change culture to listen to customers more. I have interviewed >200 users in multiple industries, and have set-up and co-ordinated company-wide research processes - for example, at Piclo. 


Sales and go-to-market co-ordination

I can help product teams co-ordinate closer with B2B sales. I have created and led cross-functional teams of 30+, at Piclo, and have closed >£800k of new pipeline at BlueOptima. 


My CV

Ed Maclean

I'm a B2B product builder in clean energy and ESG, studying for a Duke MBA.
Previously, I started a carbon footprinting company, econscia, used by Fortune 1000 companies. 


Later, I worked as PM owning an energy tech marketplace, Piclo, which grew 230% YoY in my time.


I'm available to help companies with early stage product problems. 


edmaclean(at)gmail.com

LinkedIn

What I've worked on

Piclo Max

Piclo is an energy marketplace, which helps grid operators run flexibility markets to better manage demand and load growth. Piclo works with National Grid, Avangrid, Tesla, Octopus, EDF, ENEL and others.


At Piclo, I was tasked with launching a new product line to simplify the supply-side experience of the market. I launched this on-time with a 30+ cross-functional team, supporting a successful Series B+ raise for Piclo. 


Watch my demo with the product at the state of release when I left in July 2024.

Learn more

Read more and learn about the current status of Piclo Max on Piclo's website. 

Piclo Max ->

econscia

econscia was a company I founded in 2020, to help companies measure and report carbon footprints. 


I led the team through three different products to eventually support major Fortune 1000 organisations with reporting carbon emissions for public ESG reporting. 


Our product used NLP & other AI models to classify and structure large text datasets to process customer data, with >1m records per customer.

Learn more

See two customers we supported: 


  • W.R. Grace,  leading speciality chemical supplier
  • Imagination Technologies, designer of 45% of the world's Android chips

Return to top

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept